eBay UK Fee Calculator
On eBay UK in 2026, private sellers pay £0 in selling fees. Your buyer pays a small Buyer Protection fee instead, and it never comes out of your payout. Business sellers pay a final value fee from 6.9% to 14.9% by category, plus a £0.30 to £0.40 order fee and a 0.35% regulatory fee, with 20% VAT on top. Enter your numbers for your real profit, margin and breakeven.
Rates verified 28 Jun 2026 vs eBay UK's official fee schedule
Your sale
eBay.co.uk · UK sellers
Private sellers pay £0.00 in eBay selling fees. Your buyer pays a small Buyer Protection fee.
Private sellers keep 100% of the sale. Your buyer pays a Buyer Protection fee of about £2.70 on top, and it never comes out of your payout.
Free · no sign-up · VAT-registered businesses reclaim the VAT on fees.
How much does eBay UK take?
It depends entirely on whether you sell as a private seller or a business. If you are a private seller, eBay takes nothing. Since October 2024 there is no final value fee, no order fee and no regulatory fee on a normal private listing. You keep the full sale price and the postage you charged, minus your own costs. The buyer pays a separate Buyer Protection fee on top, and that is the buyer's money, not yours.
If you sell as a business, eBay takes a final value fee on the total sale (item plus postage) that runs from 6.9% on tech up to 14.9% on jewellery, with most everyday categories at 12.9%. On top of that there is a fixed order fee of £0.30, or £0.40 once the order clears £10, and a 0.35% regulatory operating fee. Then eBay adds 20% VAT on every one of those fees. So a £40 sale in a 12.9% category costs roughly £6 to £7 in eBay fees once the VAT is on. If you are VAT-registered you reclaim that VAT, so it washes out. If you are not, it is a real cost. A UK Shop does not lower the percentage. The calculator above does the whole sum, VAT included, and shows what you actually keep.
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eBay UK business-seller final value fees by category (2026)
Private sellers pay £0. The rates below are for business sellers, charged on the total sale (item + postage), plus a £0.30 to £0.40 order fee, a 0.35% regulatory fee, and 20% VAT on top of all fees. Where two rates show, the lower one applies to the part of the price above the threshold.
| Category | Final value fee (ex VAT) |
|---|---|
| Most categories | 12.9% |
| Clothes, shoes & accessories | 11.9% |
| Trainers / sneakers | 11.9% · 7% over £100 |
| Women's bags & handbags | 12.9% / 7% |
| Jewellery | 14.9% / 4% |
| Watches, parts & accessories | 12.9% / 3% |
| Tech: phones, laptops, cameras, TVs | 6.9% / 3% |
| Games consoles | 6.9% / 2% |
| Books, films, music & games | 9.9% |
| Collectables, toys, sporting & memorabilia | 10.9% |
| Home, furniture & DIY | 11.9% / 7.9% |
| Business, office & industrial | 12.5% |
| Vehicle parts & accessories | 9.5% / 3% |
Source: eBay UK official business-seller fee schedule, verified 28 Jun 2026. VAT-registered businesses reclaim the 20% VAT. Overseas sales add 1.05% to 2% by buyer region.
How eBay UK seller fees work
The UK has two completely separate fee tracks, and which one you are on changes everything. The first two cards split it before the detail.
Private sellers: you pay £0
Since October 2024, private (individual) sellers pay no selling fees on eBay UK. No final value fee, no order fee, no regulatory fee. You keep the full item price and the postage you charged. The only exceptions are cars and vehicles, listing more than 300 items a month (35p each after that, or 400 a month with a Shop), optional listing upgrades you choose to add, and a 3% fee on items delivered overseas.
Buyer Protection fee (the buyer pays it, not you)
On a private sale the buyer pays a Buyer Protection fee on top of your price: £0.10 plus 7% of the item price up to £20, then 4% from £20 to £300, 2% from £300 to £4,000, and 0% above £4,000. It is added to the buyer's total at checkout. It never reduces your payout, and it does not apply when the buyer is buying from a business seller.
Business final value fee (banded, not one flat rate)
Business sellers pay a percentage of the total sale (item plus postage). Most categories are 12.9%. Clothing and shoes are 11.9%. Books and media are 9.9%. Collectables are 10.9%. Several categories are banded: tech is about 6.9% up to roughly £1,000 (cameras and computers) or £400 (phones and consoles), then 3% or 2% above. Jewellery is 14.9% up to £1,000 then 4%. Watches are 12.9% up to £750 then a lower rate above. Trainers are 11.9%, but the whole price flips to a flat 7% at £100 and over.
Fixed and regulatory fees
Business sellers also pay a £0.30 order fee, which rises to £0.40 once the order total is over £10, plus a 0.35% regulatory operating fee on the sale total. Both are charged once per order, not per item. They are small on a single low-value sale but they add up across high volume, and the VAT lands on them too.
20% VAT on the fees
eBay adds 20% VAT on top of every business fee: the final value fee, the order fee, the regulatory fee and any promoted listing. If you are VAT-registered you reclaim that VAT on your return, so it is effectively neutral. If you are not VAT-registered, it is a real 20% on top of the headline rates, so a 12.9% category actually costs you closer to 15.5% all in.
International fee
When the delivery address is outside the UK, business sellers pay an extra fee on the sale: about 1.05% to Europe, 1.8% to the US and Canada, and 2% to the rest of the world. It is waived for UK delivery. For private sellers the overseas charge is the flat 3% noted above.
Promoted Listings (optional)
If you promote a listing you set an ad rate and only pay it when a sale is attributed to the ad. It is off by default. On a business account the ad fee carries 20% VAT like the other fees, so on a thin margin it bites twice. Skip it on low-margin stock.
An eBay Shop does not lower the fee
Unlike eBay US, a UK Shop subscription does not reduce the final value fee. The percentage is the same with or without a Shop. What a Shop buys you is more free listings (it lifts the private 300-listing allowance to 400) and seller tools. Subscribe for volume and listing headroom, not for a cheaper rate.
Real eBay UK sale examples
£25 dress, private seller
Private sellers pay £0 in eBay fees, so you keep the full £25 plus whatever postage you charged, minus your own costs. Your buyer pays a Buyer Protection fee of about £1.70 on top: £0.10 plus 7% of £25. That £1.70 is the buyer's cost, it never touches your payout.
£40 dress, business seller
Clothing is 11.9%. On £40 plus £3 postage, the final value fee is 11.9% of £43 = £5.12, plus a £0.40 order fee and a £0.15 regulatory fee, which is £5.67 before VAT. Add 20% VAT on those fees (£1.13) and eBay takes £6.80. VAT-registered? You reclaim the £1.13, so your real cost is £5.67.
£150 trainers, business seller
Trainers flip to a flat 7% once the price hits £100. On £150 plus £4 postage, that is 7% of £154 = £10.78, plus the £0.40 order fee and a £0.54 regulatory fee = £11.72 before VAT. With 20% VAT that is £14.06 in fees. Far less than the 11.9% you would pay on the same pair priced at £99.
£500 camera, business seller
Tech is banded, not flat. The first roughly £1,000 of a camera or computer is about 6.9%, so on £500 plus £6 postage the fee is 6.9% of £506 = £34.91, plus the £0.40 order fee and a £1.77 regulatory fee = £37.09 before VAT. Add 20% VAT for £44.50 all in. A phone or a console crosses to the lower band sooner, around £400.
The eBay Buyer Protection fee, explained
This is the fee everyone is searching for since the 2024 change, and the answer is short: the buyer pays it, not you.When someone buys from a UK private seller, eBay adds a Buyer Protection fee to the buyer's total at checkout. It covers eBay's money-back guarantee on the purchase. It is the buyer's cost. It is not deducted from what you, the seller, receive, and it is not something you can switch off.
Here is the full scale, charged on the item price:
| Item price band | Buyer fee | Notes |
|---|---|---|
| Up to £20 | 7% | plus a £0.10 fixed fee |
| £20 to £300 | 4% | on the part in this band |
| £300 to £4,000 | 2% | on the part in this band |
| Above £4,000 | 0% | no fee on the part over £4,000 |
So on a £15 item the buyer pays about £1.15. On a £50 item, about £2.70. On a £200 item, about £8.70. The fee is banded the same way income tax is: each rate applies only to the slice of the price inside its band, not to the whole amount. It does not apply to purchases from business sellers, who price the fee into their own model instead. If you are a private seller working out your payout, ignore the Buyer Protection fee entirely. You keep your sale price and your postage. The buyer's side of the receipt is not your maths to do.
What counts as a good profit on eBay UK?
There is no official "good" margin, but the maths is simple, and the UK split makes it cleaner than most markets. As a private seller you pay no platform fee at all, so your profit is just your sale price plus postage charged, minus what the item cost you and what postage cost you to send. If you bought a coat for £10 and sold it for £30 with £4 postage charged and £4 to post, you keep £20. That is your number. No fee to model.
As a businessseller, take off eBay's category fee, the fixed and regulatory fees, and the VAT on all of it before you call anything profit. The calculator gives you three numbers to judge it by. Net profit is the pounds left in your pocket. Margin is that profit as a share of the sale. ROI measures it against what you actually spent to source and post the item. Fast-moving stock can work on a thin margin because you turn it over quickly. Slow stock needs a fatter one to earn its space. Use the breakeven price the calculator gives you as your floor, then price above it by the margin you want.
How to pay less in eBay UK fees
- ✓Sell occasional items as a private seller. For individuals, eBay UK selling is free, so the cheapest fee is no fee.
- ✓List in the right category. Business rates run from about 6.9% on tech up to 14.9% on jewellery, so the category you pick changes the bill.
- ✓Selling trainers? Price at £100 or more and the whole sale drops from 11.9% to a flat 7%.
- ✓Know your banded categories. On tech, jewellery and watches the rate steps down above a threshold, so a higher price is not taxed at the headline rate the whole way up.
- ✓If you are VAT-registered, reclaim the 20% VAT on your fees and factor that back into your real cost. It is easy to overstate your fees by a fifth if you forget.
- ✓Skip Promoted Listings on thin-margin stock. The ad rate, plus its own 20% VAT, comes straight off your profit.
eBay UK fee calculator FAQ
Is selling on eBay UK free now?
For private sellers, yes. Since October 2024, individuals pay £0 in selling fees on eBay UK: no final value fee, no order fee, no regulatory fee. The buyer pays a small Buyer Protection fee instead, which does not touch your payout. Business sellers still pay category fees plus 20% VAT.
Do private sellers pay fees on eBay UK?
No, not on normal listings. Private sellers keep 100% of the item price and the postage they charge. The exceptions are cars and vehicles, listing more than 300 items a month (35p each above that, or 400 with a Shop), optional listing upgrades, and a 3% fee on items delivered overseas.
What is the eBay Buyer Protection fee, and who pays it?
The buyer pays it, never the seller. On a private purchase eBay adds £0.10 plus 7% of the item price up to £20, then 4% from £20 to £300, and 2% from £300 to £4,000. It is the buyer's cost, it never reduces your payout, and it does not apply to business sellers.
Do business sellers pay eBay fees in the UK?
Yes. For most categories the final value fee is 12.9% of the total sale (item plus postage), plus a £0.30 to £0.40 order fee and a 0.35% regulatory fee, then 20% VAT on top of all of them. By category, rates run from about 6.9% on tech to 14.9% on jewellery.
How much does eBay take from a £100 sale in the UK?
A private seller pays £0, so you keep the full £100 plus postage minus your costs. A business seller in a standard 12.9% category pays £13.42 on a £100 item with £4 postage, plus the order and regulatory fees and 20% VAT, which is £17.02 all in. The calculator shows your exact number.
Does eBay charge VAT on its fees in the UK?
Yes, for business sellers. eBay adds 20% VAT on top of every fee: the final value fee, the order fee, the regulatory fee and any promoted listing. If you are VAT-registered you reclaim that VAT on your return, so it is neutral. If you are not registered, it is a real cost on top of the headline rate.
Does eBay charge fees on postage in the UK?
Yes, for business sellers. The final value fee is worked out on the total the buyer pays, which includes the postage you charge, not just the item price. So charging £4 postage on a £40 item means the fee is calculated on £44. Private sellers pay no fee at all, on either part.
Does eBay charge a fee if my item doesn't sell?
No. There is no final value fee unless the item sells, and listing is free for both private sellers and business sellers up to the monthly listing allowance. The only thing you might pay on an unsold item is an optional listing upgrade you chose to add, and that is your call.
Does an eBay Shop lower my fees in the UK?
No. Unlike eBay US, a UK Shop subscription does not lower the final value fee. The percentage is the same with or without a Shop. What a Shop adds is more free listings (it lifts the private 300-listing allowance to 400) and seller tools, so subscribe for volume, not for a cheaper rate.
How do I calculate my actual profit on eBay UK?
Profit is your sale price plus postage charged, minus eBay fees, minus what the item cost you and what postage cost to send. Private sellers have no eBay fee to subtract. Business sellers subtract the category fee, the fixed and regulatory fees, and the VAT. Enter your costs above and the calculator returns net profit, margin, ROI and breakeven.
How can I reduce my eBay UK fees?
Sell occasional items privately, where selling is free. As a business, list in the right category, price trainers at £100 or more to hit the flat 7%, reclaim the 20% VAT if you are registered, and skip Promoted Listings on thin-margin stock. A Shop does not lower the rate, so do not buy one to cut fees.
eBay UK fee terms, in plain English
- Private seller
- An individual selling personal items. On eBay UK they pay £0 in selling fees since October 2024.
- Business seller
- A registered business account. Pays the category final value fee plus fixed, regulatory and VAT charges.
- Final value fee
- eBay's main commission for business sellers, a percent of the total the buyer pays. From 6.9% to 14.9% by category.
- Buyer Protection fee
- A fee the buyer pays on a private purchase. £0.10 plus a banded percentage. Never a seller cost.
- Regulatory operating fee
- A 0.35% fee on the sale total, charged to business sellers, covering eBay's compliance costs.
- Order fee
- A fixed business fee of £0.30, or £0.40 once the order is over £10. Charged once per order.
- VAT on fees
- 20% added on top of every business fee. Reclaimable if you are VAT-registered, a real cost if not.
- Banded rate
- A fee that steps down above a threshold, so the higher slice of the price is charged at a lower rate.
- Breakeven price
- The sold price where your profit is exactly zero. Price above it to make money.
- Net profit
- What you keep: sale plus postage charged, minus eBay fees and all of your own costs.
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