Sizely
Fit Finder · For shoe stores and brands

Right size.
First try.

The shoe size recommender for your store. Shoppers name a pair they already own. The Sizely Fit Engine maps it to your brand, down to the millimetre.

One script tag Every platform No hardware, no app

Your shoppers’ size, from 450+ brands they already own

NikeConversePradaBalenciagaSkechersValentino GaravaniChristian LouboutinSteve MaddenJimmy ChooMizunoOnitsuka TigerDannerRick OwensNaturalizerNative ShoesNobullOluKaiJustin BootsPolo Ralph Lauren

450+ brands · 370+ verified against official size charts · millions of size-to-size mappings · 56 shown here

How it works

Three steps. One right size.

1

Name a pair

Every shopper owns the answer. “I’m a 10 in Nike” is all it takes. No scan, no quiz, no ruler.

2

The Fit Engine maps it

Length to the millimetre, width, and how each brand cuts, checked against the brand’s own chart.

3

Buy the right size

One definite answer, in the sizes you sell, shown in the system the shopper knows. Fewer wrong-size boxes coming back.

Why sizes lie

Every foot is different. Sizes pretend they aren’t.

A 9 is not a 9. Real feet differ in length, width and shape, and every brand cuts its sizes differently. The Fit Engine works from the dimensions of the foot, not the number on the tag.

Foot dimensions as the key, so answers hold across every brand.
Width guidance on the brands that actually sell widths.
Per-brand fit tendency: runs small, runs large, true to size.
A grid of thermal foot scans showing how differently feet are shaped
The alternatives, honestly

Everyone else adds steps. We removed them.

Five ways to answer the size question, side by side. What each one asks of your shopper, and what it costs you.

Size charts aloneFoot scanner appsQuiz recommendersTrue Fit (enterprise)Sizely Fit Finder
Works from a pair they already own~
No app download or camera
No tape measure or photos
Brand-accurate sizing, 450+ brands~
Works day one, no order history
Published accuracy basis
One snippet, live in minutes~
Works on any platform~
No hardware, per-scan or licensing fees~
Price to startFree or an app feeHardware or per-scan feesApp fee, often usage surchargesEnterprise, from $1,000/mo$39/mo on Store, both Fit Finders included. Above 33,000 opens a month, talk to us.

Every human owns a pair of shoes that fits. That's the only input we need.

Why stores install it

Size is the reason shoes come back.

53%
of returns are size and fit
Coresight Research, 2023
58%
of shoppers buy sizes to return sizes
bracketing · Narvar, 2021
92%
check size and fit before buying
PowerReviews, 2023
Fewer doesn’t-fit returns Less bracketing A confident answer at the moment of hesitation
Where it lives

On every product page. Or everywhere.

It detects the brand on each product page automatically: Nike page, Nike answer. Or run one site-wide finder across your whole catalog.

Not sure about your size?Inline link

Inline link

A quiet text link right by your size selector. Opens the widget over the page.

Find your sizePop-up

Pop-up

A floating button in the corner you choose. One tap opens the recommender.

Find your sizeWhich pair fits you?See my sizePanel

Docked panel

Lives in the corner and browses with the shopper. Never covers your page.

Make it yours

Your store. Your look.

Four themes and every knob behind them. It should look like you built it.

Classic, Minimal, Luxury, Editorial, from sneaker shop to fashion house.
Your colour on every button, link and highlight.
Corners, shadows and fonts, one knob each.
Only the brands you carry, in the order you want.
Your trigger text, your placement. Nothing to rebuild.
Installs in minutes

Paste it once. That’s the install.

Shopify logoShopifyWooCommerce logoWooCommerceBigCommerce logoBigCommerceSquarespace logoSquarespaceWix logoWixCustom sites
1

Copy your snippet

Configure the look in the Sizely app and copy one script tag, with everything baked in.

2

Paste it once

Step-by-step guides for Shopify, WooCommerce, BigCommerce, Squarespace, Wix and custom sites, inside the app.

3

Shoppers get their size

On every product page, in your sizes. You watch opens and usage in your dashboard.

Auto-detects the brand on Shopify and BigCommerce. Set it once anywhere else.

Pricing

Which store is yours?

Pick the closest profile. The answer is what better sizing is worth to that store every year. The bill sits at the bottom, where it belongs.

$78k
Additional revenue per year
from the conversion lift, a separate effect, never blended
$116k
Revenue protected per year
refunds on size-driven returns you never issue
1,158
Returns avoided per year
parcels that never ship back

The bill for all of that: Brand plan, $149 a month on the annual plan ($179 billed monthly), 8,000 opens included, covered by the first 2 avoided returns. The widget never shuts off at the cap.

Play with the numbers (prefilled from the selected profile)

Assumptions for this estimate: 6% of sessions open Fit Finder, 2.5% conversion rate, $100 AOV, 28% return rate, a 20% cut in size-driven returns and a 2% conversion-rate lift. Every one of them is editable in the panel above. Sources: 53% of apparel returns are size or fit related (Coresight Research, 2023). 19.3% average online return rate (NRF, 2025).

Our defaults sit well below published vendor case-study claims (True Fit case studies cite 2 to 4x conversion for tool users and up to 24 to 50% cuts in fit-related returns). We model a 2% sitewide lift and a 20% cut, and you can set both yourself.

Only where you embed itOpens count on the pages where you install Fit Finder. Your blog, your homepage and the rest of your site stay free.
Only when it opensAn open is a shopper opening Fit Finder. Seeing the button costs nothing. Page traffic costs nothing.
One per shopper per hourThe same shopper reopening it within the hour counts once. Bots and floods are filtered out.
Never switched offHit your pool? Fit Finder keeps working for every shopper. Your usage is live in your dashboard, and we never bill overage automatically. No surprise charges, ever.

Run a larger brand?

Custom rollouts, multiple storefronts, and white glove setup. Tell us what you sell and we build the plan around it.

Fit Finder also does apparel

The Apparel Size Recommender sizes shoppers against your garment’s own measurements, with or without a Size Chart. Same install, same shared opens pool.

Questions

The Shoe Size Recommender, in plain terms.

What is the Shoe Size Recommender?

A small widget for your store. A shopper names a pair of shoes they already own, and it answers with their exact size in the brand they're buying, in the sizes you actually sell. It runs on the Sizely Fit Engine: 450+ brands keyed on foot length, with 370+ verified against each brand's own official size chart.

Do I need an app or a plugin?

No. It's one script tag that works on Shopify, WooCommerce, BigCommerce, Squarespace, Wix and any custom site. Paste it once. Step-by-step guides for every platform are in the app. A native Shopify app is on the roadmap.

How accurate is it?

Every answer comes from the target brand's own published size chart, not a generic conversion table. 370+ brands are verified against their official charts, luxury houses cross-checked in their native language. When the data is thin, the widget says so instead of bluffing.

What about width?

Handled where it's real. For brands that sell multiple widths, the widget asks one plain question and recommends Standard or Wide. Brands that only make one width never get a width question.

Will it slow my page down?

No. The trigger is a tiny deferred script. The widget itself loads in an isolated frame only when a shopper opens it. It never touches your page's code or styles.

Can I match it to my store's look?

Yes, everything: four themes (Classic, Minimal, Luxury, Editorial), your accent colour, corner style, shadows, fonts, your trigger text, and only the brands you carry. Luxury stores get a sharp black-and-white look out of the box.

Where does it appear?

Your choice: an inline text link by the size selector, a floating button that opens it over the page, or a docked panel that browses with the shopper. On product pages it detects the brand automatically. Site-wide it lets shoppers pick any brand you carry.

Which plan do I need?

Any plan lets you configure it and test the full widget in a live preview. Going live on your store is included with Store and Brand, on a shared pool of Fit Finder opens across Shoes and Apparel. Store at $39 a month on the annual plan ($47 billed monthly) includes 2,000 opens, Brand at $149 ($179 billed monthly) includes 8,000, and Booster packs add 5,000 opens each for $99 a month, stackable up to 5 for a 33,000-open pool.

Your shoppers’ size is already in their closet.

Put it on your shelf. One script tag, verified against the charts the brands publish themselves.