Being a successful seller on eBay is about so much than simply making money. While yes, this may be the ultimate end goal, it’s equally important to set a strong first impression on your consumers.
Repeat business is good business, after all, and the best way to get exactly that comes through standing out and ensuring you stay in the mind of your target audience when trying to build your brand.
So, with this in mind, we thought we’d run through some of the most effective ways to encourage your consumers to buy from your eBay store, returning time after time after time.
Think About The Packaging
When a consumer purchases one of your products, what is the first thing they are going to see? That’s right, the packaging!
Therefore, one of the quickest and easiest ways to set a good first impression is by making sure your packaging is both highly unique and memorable.
Whether you’re a tea and coffee supplier which utilises eco-friendly packaging, a subscription-based service which uses a handy box, or a jewellery merchant which uses bespoke gift packaging, there are a number of great ways to ensure your products stand out from the moment they arrive on the doorstep.
While it may seem superficial on the face of it since they’re probably only going to end up throwing the packaging away, you need to think about the consumer experience on the whole. The earlier you can set a good impression, the better.
Offer A Discount
Consumers love thinking they’re getting a good deal so when they buy from you, why not offer them a discount as a way of thanks?
Whether it be in return for writing a product review, purchasing multiple items from your shop or as a small token of your appreciation for their initial order, you are much more likely to stick in the mind of your consumer as an eBay seller if you give them a reason to use your services again.
Similarly, by offering a discount, this may encourage them to buy more products from you in the first instance, since they’ll feel like they’re saving a lot of money.
Streamline The Entire Process
Consumers are more likely to reuse your services again and again if they actually enjoy the process of buying from you. Therefore, it’s important to ensure the entire transaction and level of consumer experience they receive is as seamless as possible.
To do this most effectively, put yourself in the shoes of your consumers and ask: what would encourage you to buy from a particular seller? Do you look for detailed product descriptions? Plenty of high-quality images? Or reassurance from reviews?
Whatever it is you look for, take the time to put the consumer first and show them you care about their input. Generally speaking, the more information you can provide them with, the better.
Utilize Social Media
If you want to stay in the mind of your target consumer, you need to prove to them why you should be one of their favourite sellers. This fundamentally comes down to trust, making it clear and obvious as to why you’re such a reliable company to buy goods from.
One of the easiest ways to do this comes through utilizing social media/eCommerce techniques. From regularly producing informative blog posts to providing a platform for consumers to show their support, when used correctly, social media can really be your best friend.
What’s more, it could actually help you learn more about their consumer behaviour, making it easier for you to tailor your approach towards not only selling to them but marketing your products as well.
The first impression you make as an eBay seller can make or break your business so it’s important to make it a good one.
Doing this may seem easier said than done but, by following the tips and guidance listed above, you will put yourself in the best possible position.
The key thing to think about is your consumer. Put yourself in their shoes and ask: what would impress you if you bought from a fellow eBay vendor?
Once you understand this information, we promise you’ll find it a whole lot easier to stand out online, turning a profit in no time.